Focus: Non-Profit Branding, Community Engagement, & Information Design.
The Challenge: AACI provides a wide range of vital health and wellness services to a diverse, multilingual community. The challenge was to create visual communications—ranging from health awareness campaigns to community event materials—that were both culturally inclusive and easy to navigate for individuals from various backgrounds, ensuring essential information remained accessible and non-intimidating.
My Role: I acted as the Creative Lead and Visual Designer, managing the end-to-end design process for digital and print assets. My focus was on maintaining brand consistency across multiple programs (such as mental health and youth services) while adapting the tone to fit specific community outreach initiatives. I worked to ensure that every asset reflected AACI’s mission of empowerment and care.
The Result: A cohesive and approachable visual presence that strengthened AACI’s connection with the community. By simplifying complex service information and using engaging, community-focused visuals, I helped increase the visibility of their programs and supported the organization's goal of providing equitable access to health and wellness resources.
Tools & Skills: Illustrator, Photoshop, Print Production, Cross-Cultural Design Strategy
Signage
Safechat Silicon Valley Brand Identity
2022 AACI Promotional Video
2022 AACI ASSISTS: Rebuilding a Home for Refugees Marketing Campaign
roonga.com/aacirebuilding
roonga.com/aacirebuilding
2022 AACI Afghan Refugee Virtual Town Hall Marketing Campaign
AACI Impact Report FY21
AACI Brochure
Complete redesign of agency brochure translated into multiple languages.
Ask AACI Video Series
I produced and launched the Ask AACI video series to provide our community with health education and tips virtually and build an authoritative digital presence.
2021 Helping Hand Marketing Campaign
aaci.org/helpinghand
2021 Holiday Card
2021 Better Together Virtual Gala Marketing Campaign
Social Media Campaigns
I collaborated with different departments and programs to strategize, create, and manage several different social media campaigns to raise awareness about the different services we offer and the awareness days our community celebrates.
AACI Health Center New Patient Welcome Mailer
Community Outreach Events
2021 Give In May Marketing Campaign
2021 Growing Up Asian In America (GUAA) &
Asian Pacific American Heritage Month Marketing Campaigns
Asian Pacific American Heritage Month Marketing Campaigns
2020 Year-End Appeal Marketing Campaign
2020 AACI Holiday Drive & #GivingTuesday Marketing Campaign
Human Resources/Recruiting Marketing
Photography
